New Teen Substance Abuse PSAs Focus on Parents

The Partnership at Drugfree.org recently teamed up with Energy BBDO to release a new set of PSAs warning about the harmful effects of drug and alcohol abuse by adolescents. Unlike previous campaigns, these videos focus specifically on parents' behavior and call on parents to intervene instead of enabling their child's destructive behaviors.
"Denial"

"Enabling"

 What do you think of these videos? 

Liz Wu is a Digital Accounts Manager at Prichard Communications, where she oversees digital outreach for Reclaiming Futures and edits Reclaiming Futures Every Day. Before joining the Prichard team, Liz established the West Coast communications presence for the New America Foundation, where she managed all media relations, event planning and social media outreach for their 6 domestic policy programs. Liz received a B.A. in both Peace and Conflict Studies and German from the University of California at Berkeley. She tweets from @LizSF.